Art Direction: Grace Jehan

Design Direction: Shane Tango

Copy: Leah Henderson

The lucy Anniversary Event focuses on the customer by giving them special VIP treatment such as yoga classes, discounts, and in-store giveaways. The challenge was to tie all marketing channel needs together in a cohesive campaign. I led the creative direction and pushed the campaign from concept to execution for assets that spanned from custom landing pages, emails, site assets, in-store signage, retail window, social posts, print invites, and retargeting ads.