I have led the design and execution of various projects that span from presentations, digital creative assets, brand videos, infographics, and custom illustrations for Cisco. I have helped solve numerous creative problems and this reel highlights some of the projects that have been successful during the last three years.
Digital Design Direction: Shane Tango
Creative Direction: Peggy Wong
Copy Direction: Gary Fiorina/ Emilee Shumer
The objective was to create the digital identity for PB Apartment as a separate brand within the Pottery Barn family of brands.
Art Direction: Jake Reid
Design Direction: Shane Tango
Content Strategy: Xiddia Gonzales
The objective was to create a presentation that can be used as a sales tool for Cisco Team Members to pitch the Cisco Media fabric to new customers.
Art Direction: Grace Jehan
Design Direction: Shane Tango
Copy: Amy Moon
The "Revolution Run Collection" was a campaign that introduced new technical run gear. I led the design direction and created campaign assets which spanned from a custom landing page, emails, social media posts and home page assets.
Art/ Design Direction: Shane Tango/ Jacob Reid
Content Strategy: Xiddia Gonzales
The objective was to create an infographic that that visualizes the benefits of Cisco Tetration solution with a space themed metaphor.
Creative Direction: Shane Tango
Eighth Seed is my passion project. I wear many hats along on my three-person team.
Art Direction: Grace Jehan
Design Direction: Shane Tango
Copy: Leah Henderson
Every season there is an overarching theme that unifies the creative. For Spring ‘17, the theme was “wide open spaces.” The challenge was to create holistic seasonal campaign that visually communicates “wide open spaces” with an introspective mood. I was responsible for executing the seasonal style guide as a frame of reference for all creative needs for the Spring '17 season.
Art Direction: Grace Jehan
Design Direction: Shane Tango
Copy: Leah Henderson
The lucy Anniversary Event focuses on the customer by giving them special VIP treatment such as yoga classes, discounts, and in-store giveaways. The challenge was to tie all marketing channel needs together in a cohesive campaign. I led the creative direction and pushed the campaign from concept to execution for assets that spanned from custom landing pages, emails, site assets, in-store signage, retail window, social posts, print invites, and retargeting ads.
Copy: Sarah Shultz/ Gary Fiorina
Design Direction: Shane Tango
The objective was to create article template options for the Editorial team to implement scalable SEO driven content.
Creative Direction: Shane Tango
The lucy loves you event focused on the customer by giving them a chance to shop at a discounted rate. The challenge was to tie all marketing channel needs together in a cohesive campaign. I led the creative direction and pushed the campaign from concept to execution for assets that spanned from a home page takeover, a series emails, site assets, in-store signage, retail window, social posts, print invites, and retargeting ads.
Art Direction: Grace Jehan
Design Direction: Shane Tango
Copy: Leah Henderson
The "Mother's Day Collection" was a campaign that introduced a new assortment of products made for moms on the go. I led the design direction and created campaign assets which spanned from a custom landing page, emails, social media posts and home page assets.
Design Direction: Shane Tango
Creative Direction: Matt Jernigan/Shaun Dolan
Digital Design Direction: Shane Tango
Copy: Emilee Shumer
PB Apartment is a new brand under the Pottery Barn family. The challenge was to establish a digital presence for the new brand that speaks to urban millennials and individuals looking to downsize to a smaller space. My role was to execute the homepage, digital marketing and social assets, and to create a digital style guide.
Design Direction: Shane Tango
Creative Direction: Shane Tango
Copywriting: Kevin McCray
